Press relations, media training, corporate communications, and crisis management for businesses that want to control their narrative.
Your reputation is shaped by every interaction your business has with the public, the media, and your own team. Whether you are launching a new product, handling a sensitive situation, or simply want your brand story told properly, strategic communications make the difference between being noticed and being ignored.
I bring over a decade of communications experience from working with global brands including Samsung, Bayer, and BH Airport. I have managed press conferences, led corporate communication strategies, coordinated crisis responses, and trained executives for high-stakes media appearances. I apply that same level of rigour to every engagement, regardless of company size.
Getting meaningful media coverage starts with understanding what journalists actually want: a clear angle, relevant data, and a story their audience cares about. I develop press strategies that position your business as a credible source, craft press releases that get read, and build relationships with journalists in your sector.
My press relations work goes beyond sending out releases. I identify the right media outlets, time announcements strategically, and follow up to secure coverage. For businesses new to media engagement, I also advise on what is genuinely newsworthy and how to package it effectively.
See how strategic press relations delivered measurable coverage in the Press Relations case study.
Being quoted in the press or appearing on camera is a high-value opportunity, but only if you handle it well. Media training prepares your spokespeople to deliver key messages confidently, handle difficult questions, and stay on topic under pressure.
I offer individual coaching sessions and group workshops tailored to your industry and the type of media exposure you expect. For practical preparation advice, read my guide on media training tips for businesses in Ireland and the UK.
Clear internal and external communications are essential for any organisation going through change, growth, or a public-facing challenge. I develop corporate communication strategies that align messaging across departments, ensure consistency in tone and positioning, and give leadership teams the tools to communicate effectively with stakeholders.
See how a structured approach to corporate messaging worked in practice in the Corporate Communications case study.
When something goes wrong, the speed and quality of your response determines whether the situation is contained or escalates. Crisis communications planning means having protocols, holding statements, and trained spokespeople ready before you need them.
I help businesses develop crisis communication plans, run scenario-based drills, and provide real-time advisory during active situations. Having managed communications for a major international airport and multinational brands, I understand the pressure of high-visibility incidents and the importance of getting the first response right.
Corporate events and press conferences are powerful tools for generating media coverage, launching products, and building stakeholder relationships. I manage the communications side of events, from media invitations and briefing packs to on-the-day coordination and post-event follow-up.
Whether it is a product launch, an industry panel, or a formal press conference, I ensure the messaging is sharp, the logistics support the story, and the media walk away with what they need to publish.
For an example of press event execution, see the Press Conference case study.
Effective communications require strong content. I produce press releases, opinion pieces, bylined articles, corporate newsletters, and social media content designed to reinforce your key messages and reach the right audiences. All content is written to professional editorial standards and tailored for the intended publication or platform.
For a deeper look at building a communications strategy, read my guide on corporate communications strategy.
A PR consultant manages your public image and media relationships. This includes writing press releases, pitching stories to journalists, preparing spokespeople for interviews, handling crisis situations, and developing communication strategies that align your messaging with your business objectives. A good PR consultant acts as a bridge between your organisation and the media.
PR consulting fees in Ireland typically range from EUR 1,000 to EUR 5,000 per month for a retainer, depending on scope and experience. Project-based work such as a product launch or press event may be quoted separately. Freelance consultants generally offer more flexible arrangements than larger agencies, making professional PR accessible to smaller businesses.
Yes. PR is not only for large corporations. Small businesses benefit from local media coverage, thought leadership positioning, and clear messaging that builds trust with customers. A single well-placed media feature can generate more credibility and awareness than months of paid advertising. PR also helps manage your reputation proactively rather than reactively.
Preparation is everything. Know your three key messages before the interview starts. Anticipate difficult questions and rehearse your answers. Stay on topic and use bridging techniques to redirect if needed. Speak in clear, concise language and avoid jargon. A media training session with a consultant can dramatically improve your confidence and performance on camera or on air.
Get in touch to discuss how professional PR and communications support can raise your profile and protect your reputation.
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