Project Overview
I led the communications strategy for Localiza's Diversity & Inclusion Programme, launched in 2020. Working with Rede Comunicacao, I developed the visual identity, multi-channel campaigns, and content across LinkedIn, podcasts, email, and internal events. The programme established 5 affinity groups (Gender Equity, LGBTI+, Migrants & Refugees, People with Disabilities, and Race) and a 41-action plan. This case was submitted for the prestigious Aberje Award in the D&I category.
Key Results
- Women on the Board of Directors increased from 14.3% to 20%
- Women in management grew from 28.57% to 32.76%
- Created podcast series 'Eles com Elas' — 7 episodes, 500+ listeners on streaming platforms
- 16 LinkedIn posts (including 6 videos), generating 4,990 reactions and 342 comments
- 10 media placements in tier-1 outlets (Epoca Negocios, Exame, Expert XP)
- First-ever corporate diversity census conducted
- Designed the full visual identity breaking from traditional corporate branding