Google Ads, SEO, content strategy, email marketing, and social media management for businesses that want measurable growth.
Most small businesses in Ireland know they need digital marketing. The challenge is knowing where to start, which channels will actually work, and how to avoid wasting money on tactics that sound good but deliver nothing. That is exactly where I come in.
I have spent over a decade running digital campaigns for brands including Samsung, Bayer, and a range of Irish SMEs. I bring that same strategic thinking to every project, whether you are a startup launching your first Google Ads campaign or an established business looking to overhaul your content strategy.
My approach is straightforward: understand your business goals, identify where your audience spends time online, build campaigns around those insights, and measure everything so you know exactly what is working.
Paid advertising is the fastest way to put your business in front of the right people. I manage campaigns across Google Search, Google Display, YouTube, Facebook, Instagram, and Amazon, depending on where your customers are most likely to convert.
Every campaign starts with proper keyword research and audience targeting. I structure ad groups to maximise quality scores, write ad copy that speaks to buyer intent, and set up conversion tracking so we can attribute revenue to specific campaigns. Ongoing optimisation covers bid adjustments, negative keywords, A/B testing of creatives, and landing page improvements.
For e-commerce businesses selling on Amazon, I also manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, helping you win the buy box and increase product visibility in a competitive marketplace.
See how paid campaigns delivered real results in the Digital Campaign case study.
Search engine optimisation is the foundation of long-term online visibility. I take a practical approach to SEO that focuses on what actually moves the needle: technical health, strategic keyword targeting, and high-quality content that earns links and builds authority.
I audit your site for crawl errors, broken links, page speed issues, mobile usability problems, and indexing gaps. Fixing these fundamentals ensures search engines can discover and rank your content properly.
I research the terms your potential customers are searching for, map those keywords to relevant pages, and optimise title tags, meta descriptions, headings, and internal links. The goal is to match your content with genuine search demand in your market.
I develop content calendars that align blog posts, landing pages, and resource guides with your target keywords and business objectives. Whether you need help writing content or simply need a plan your team can execute, I can build a strategy that compounds over time.
For a practical introduction to SEO, read my guide on SEO basics for small businesses in Ireland and the UK.
Email remains one of the highest-ROI channels available. I help businesses set up and optimise email marketing systems, from choosing the right platform to building automated sequences that nurture leads and drive repeat purchases.
Services include list segmentation, welcome series design, abandoned cart recovery flows, newsletter templates, and performance reporting. I work with platforms including Mailchimp, Klaviyo, and Brevo to build systems that run efficiently without constant manual effort.
Effective social media is not about posting every day. It is about showing up with the right content on the right platforms in a way that supports your broader marketing goals. I develop social media strategies, create content calendars, manage organic posting schedules, and report on engagement and growth metrics.
Whether your audience is on Instagram, LinkedIn, TikTok, or Facebook, I tailor the approach to match the platform and your brand voice. I also integrate social content with your paid campaigns and SEO strategy so everything works together.
Learn more about what a well-managed social presence looks like in the Social Media Management case study.
Every digital marketing engagement includes proper tracking and transparent reporting. I set up Google Analytics 4, Google Tag Manager, and conversion tracking across your ad platforms so you can see exactly where your leads and sales are coming from.
Monthly reports cover traffic, conversions, cost per acquisition, and return on ad spend. I present findings in plain language with clear recommendations, not dashboards full of vanity metrics.
I integrate AI tools into campaign workflows to accelerate research, generate creative variations, and automate repetitive tasks. This is not about replacing human strategy; it is about working faster and testing more ideas. From AI-assisted ad copy generation to predictive audience targeting, these tools give smaller businesses access to capabilities that were previously reserved for large marketing teams.
Read more about how I apply these tools in AI tools for digital campaigns.
Digital marketing costs vary widely depending on scope. A small business might invest between EUR 500 and EUR 2,000 per month for a managed campaign covering SEO and paid ads. Freelance consultants typically offer more flexible pricing than agencies, and many offer project-based or retainer models that suit smaller budgets.
Paid advertising can generate leads within days of launching. SEO is a longer-term investment, with meaningful ranking improvements typically appearing after 3 to 6 months. Content marketing and email sequences build momentum over time and deliver compounding returns.
The best platform depends on your audience and goals. Google Ads captures high-intent search traffic. Meta Ads excel at brand awareness and retargeting. LinkedIn is strong for B2B. Amazon Ads suit e-commerce brands. A good consultant will audit your situation and recommend the right channel mix.
No. Many small businesses in Ireland start with modest budgets of a few hundred euros per month and scale up as they see returns. The key is to focus spending on the channels most likely to reach your target audience, measure everything, and optimise continuously.
Get in touch to discuss a digital marketing strategy tailored to your goals and budget.
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