Project Overview
I led the communications and PR effort for the inauguration of a 3+ metre Ayrton Senna statue in Sao Paulo, organised by the 'Eu Amo o Brasil' (I Love Brazil) non-profit association. The statue, sculpted by renowned artist Humberto de Oliveira (also known for the Monteiro Lobato statue in Taubate), was placed on top of the Ayrton Senna Tunnel in Sao Paulo.
The campaign was called 'Ayrton Senna do Brasil' — the iconic phrase coined by broadcaster Galvao Bueno. I created the partnership pitch deck, coordinated celebrity engagement (including F1 legend Rubens Barrichello), managed media outreach, and led the social media campaign for the event. EAB had 132,545 Facebook followers, 800 members, and 40 Brazilian flags placed across Sao Paulo as part of their 'Embandeirando o Brasil' campaign.
Key Results
- Coordinated PR for a high-profile public art installation in Sao Paulo
- Secured participation of F1 legend Rubens Barrichello
- Managed media outreach across TV, print, and digital channels
- Liaised with municipal authorities for statue placement on public infrastructure
- Led social media campaign reaching the association's 132,000+ Facebook followers
- Organised the 'Embandeirando o Brasil' flag campaign across Sao Paulo