Project Overview
I developed the concept, strategy, and operational framework for Alegria Virtual — a social impact initiative that uses Virtual Reality as therapeutic entertainment for hospitalised patients (children, adults, and elderly) in public hospitals across Brazil. The project, still active at alegriavirtual.com.br, has received media coverage on Globo, Record, SBT, and other major Brazilian outlets.
Key Results
- Created a volunteer-driven VR activation programme for hospitals
- Developed the project website (vrdalegria.com.br) for volunteer and hospital recruitment
- Produced on/offline marketing materials and press campaigns
- Curated therapeutic 360-degree video experiences (ocean dives, travel, roller coasters)
- Coordinated VR kit logistics including hygiene protocols for hospital environments
- Campaign combined tech innovation (VR) with healthcare and social purpose storytelling